Volkswagen Beetle 2011 Super Bowl XLV television commercial
Volkswagen will run two new ads during the Super Bowl Sunday broadcast on American television.
Volkswagen of America will pay dearly to air two 30-second spots - one for the all-new North American Passat model and one for the 2012 Beetle - which will run during the second and fourth quarters of the game.
The Passat commercial features a Star Wars theme and was produced with the help of Lucasfilm Ltd., George Lucas' production company. The visuals are accompanied by the well-known "Imperial Mar